GORE-TEX® Products 

Logos & Guidelines 

The logo attracts attention and is immediately recognized by consumers.

Logo Builder 

This module allows you to download the logo in several resolutions and languages. You can add text to the logo to create a vignette, proven to increase consumer understanding of the role of GORE-TEX® products.

Language 

  • EN
  • DE
  • FR
  • ES
  • IT
  • NL
  • SE
  • PL
  • CZ
  • RU

Size 

  • 119px
  • 90px
  • 65px
  • 45px

Text 

Add “Engineered with” text next to logo to create a vignette.

  • none
  • Engineered with

Font Color 

  • Black
  • White

Position 

  • Left
  • Top

Preview 

Note: The files are 32-bit PNG images with transparent background. The grey background above is only so the white text is visible.

Download

GORE-TEX® BRAND GUIDELINES 

The GORE-TEX® logo is highly recognized and sought after. These guidelines help you leverage the power of the logo.

LOGO SIZE AND CLEAR ZONE 

  • Logo size 

    We recommend a logo size of 119 x 119 pixels for web usage (45 x 45 pixels is the minimum size). When it is this size the logo appears sharper and the GUARANTEED TO KEEP YOU DRY™ product promise is legible.

  • Clear zone around the logo 

    The GORE-TEX® brand logo must be surrounded by a clear zone in which no other graphic elements may be placed. The size of the clear zone must always be at least half the width or height of the logo.

WORDMARK 

The wordmark is only used when it is not possible to use the logo (e.g. due to lack of space, readability etc.).

DO’S 

The GORE-TEX® brand may be placed on a color or white background, or on a photograph that does not distract from the subject. If the logo is placed on black, it must be outlined in white. The thickness of this outline is 1/6 of the thickness of the gold frame of the logo. When the logo is placed on a photographic background, care must be taken that the area selected for the background is not too busy.

  • White background

  • Black background: Logo with white outline

  • Colour background

  • Photographic background

DONT’S 

Please do not alter the logo or add elements.

  • No additions

  • No shadow

  • No turning

  • No busy backgrounds

  • No cropping

  • No change in colour

  • No placement on graphic elements

BRAND COMMUNICATION 

Rules Correct Incorrect
A trademark is always written all in caps. GORE-TEX® products Gore-Tex® products
The ® symbol always follows the trademark. GORE-TEX® products GORE-TEX products
The trademark must always be used in conjunction with an appropriate noun. It may be placed before or after the trademark according to writing conventions within the language. GORE-TEX® products
die Marke GORE-TEX®
abbigliamento GORE-TEX®
GORE-TEX®
The noun is always written in lowercase letters (exception: writing conventions within a language, layout rules, e.g. headlines). GORE-TEX® products
GORE-TEX® PRODUCTS
(headline)
GORE-TEX® Schuhe
GORE-TEX® PRODUCTS
When using nouns which are not listed in the table below make sure that you add an approved noun in front. GORE-TEX® products technology GORE-TEX® technology
Never corrupt trademarks. GORE-TEX® products GORE-TEXTILES
No line breaks within the trademark. GORE-TEX® products GORE-
TEX® products
No abbreviations. GORE-TEX® products GT® products
Word space after each trademark – no other symbols. GORE-TEX® products GORE-TEX® _ products
No wordmark in continuous texts. GORE-TEX® products This jacket

NOUNS REQUIRED FOR USE WITH GORE-TEX® BRAND 

All nouns can be used also in plural and can be translated. Descriptive adjectives may be added before the nouns for descriptive purposes. Example: GORE-TEX® outdoor jacket.

General Fabric / Material Garments Footwear Accessories
apparel barrier anorak boot (s) cap
brand fabric bib booties glove inserts
clothing insert blouson footgear gloves
®event* liner coat footwear handwear
fabrics lining ensemble overshoes hat
gear laminate garment oversocks hat insert
logo layer jacket shoes headgear
name material lining socks headwear
outfit membrane overall hood
outerwear textile pants mitten(s)
products parka accessories
product technology poncho
trademark raincoat
wordmark rainsuit
shell
trenchcoat
trousers
vest
™waders

Bold = preferred

* Various sporting events may be used as nouns. The GORE-TEX® trademark has been filed and registered in the U.S., Europe, and Hong Kong for “organizing and sponsoring sporting events, namely, running, snowboarding, skiing, hiking, and mountaineering. Examples: “GORE-TEX® Transalpine Run” is acceptable as it is a sporting event.

USE OF THE PRODUCT PROMISE 

Our guarantee promise is registered and is treated as a trademark (all capital letters and use of nouns). Different versions have been registered in different areas of the world.

International
GUARANTEED TO KEEP YOU DRY™ promise

USA
GUARANTEED TO KEEP YOU DRY® promise

France
GORE-TEX® LA GARANTIE DE VOUS MAINTENIR AU SEC

Germany
GUARANTEED TO KEEP YOU DRY™ promise/Versprechen

BRAND NAMING 

GARMENTS GLOVES FOOTWEAR
GORE-TEX® Products GORE-TEX® Gloves GORE-TEX® Extended Comfort Footwear
GORE-TEX® Pro Products GORE-TEX® Gloves + Gore grip technology GORE-TEX® Performance Comfort Footwear
GORE-TEX® Active Products GORE-TEX® Gloves + Gore 2in 1 technology GORE-TEX® Insulated Comfort Footwear
PACLITE® Product Technology GORE-TEX® Gloves + Gore active technology GORE-TEX® Footwear with SURROUND® Product Technology
Gore Micro Grid Backer Technology GORE-TEX® Gloves + Gore warm technology
Extreme Wet Weather Construction
Gore Comfort Mapping Technology
GORE™ OPTIFADE™ Concealment
ARMACOR™ Product Technology

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