Logos & Guidelines
The logo attracts attention and is immediately recognized by consumers.
This module allows you to download the logo in several resolutions and languages. You can add text to the logo to create a vignette, proven to increase consumer understanding of the role of GORE-TEX® products.
The logo will always be the preferred version due to its stronger visual identity. The wordmarks are only used when the logo is not applicable.
GORE-TEX® BRAND GUIDELINES
The GORE-TEX® logo is highly recognized and sought after. These guidelines help you leverage the power of the logo.
LOGO SIZE AND CLEAR ZONE
The wordmark is only used when it is not possible to use the logo (e.g. due to lack of space, readability etc.).
The GORE-TEX® brand may be placed on a color or white background, or on a photograph that does not distract from the subject. If the logo is placed on black, it must be outlined in white. The thickness of this outline is 1/6 of the thickness of the gold frame of the logo. When the logo is placed on a photographic background, care must be taken that the area selected for the background is not too busy.
Please do not alter the logo or add elements.
|A trademark is always written all in caps.||GORE-TEX® products||Gore-Tex® products|
|The ® symbol always follows the trademark.||GORE-TEX® products||GORE-TEX products|
|The trademark must always be used in conjunction with an appropriate noun. It may be placed before or after the trademark according to writing conventions within the language.||GORE-TEX® products
die Marke GORE-TEX®
|The noun is always written in lowercase letters (exception: writing conventions within a language, layout rules, e.g. headlines).||GORE-TEX® products
|When using nouns which are not listed in the table below make sure that you add an approved noun in front.||GORE-TEX® products technology||GORE-TEX® technology|
|Never corrupt trademarks.||GORE-TEX® products||GORE-TEXTILES|
|No line breaks within the trademark.||GORE-TEX® products||GORE-
|No abbreviations.||GORE-TEX® products||GT® products|
|Word space after each trademark – no other symbols.||GORE-TEX® products||GORE-TEX® _ products|
|No wordmark in continuous texts.||GORE-TEX® products||This jacket|
NOUNS REQUIRED FOR USE WITH GORE-TEX® BRAND
All nouns can be used also in plural and can be translated. Descriptive adjectives may be added before the nouns for descriptive purposes. Example: GORE-TEX® outdoor jacket.
|General||Fabric / Material||Garments||Footwear||Accessories|
Bold = preferred
* Various sporting events may be used as nouns. The GORE-TEX® trademark has been filed and registered in the U.S., Europe, and Hong Kong for “organizing and sponsoring sporting events, namely, running, snowboarding, skiing, hiking, and mountaineering. Examples: “GORE-TEX® Transalpine Run” is acceptable as it is a sporting event.
USE OF THE PRODUCT PROMISE
Our guarantee promise is registered and is treated as a trademark (all capital letters and use of nouns). Different versions have been registered in different areas of the world.
GUARANTEED TO KEEP YOU DRY™ promise
GUARANTEED TO KEEP YOU DRY® promise
GORE-TEX® LA GARANTIE DE VOUS MAINTENIR AU SEC
GUARANTEED TO KEEP YOU DRY™ promise/Versprechen
|GORE-TEX® Products||GORE-TEX® Gloves||GORE-TEX® Extended Comfort Footwear|
|GORE-TEX® Pro Products||GORE-TEX® Gloves + Gore grip technology||GORE-TEX® Performance Comfort Footwear|
|GORE-TEX® Active Products||GORE-TEX® Gloves + Gore 2in 1 technology||GORE-TEX® Insulated Comfort Footwear|
|PACLITE® Product Technology||GORE-TEX® Gloves + Gore active technology||GORE-TEX® Footwear with SURROUND® Product Technology|
|Gore Micro Grid Backer Technology||GORE-TEX® Gloves + Gore warm technology|
|Extreme Wet Weather Construction|
|Gore Comfort Mapping Technology|
|GORE™ OPTIFADE™ Concealment|
|ARMACOR™ Product Technology|
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