GORE-TEX Products 

Logos & Guidelines 

The logo attracts attention and is immediately recognized by consumers.

Logo Builder 

This module allows you to download the logo in several resolutions and languages. You can add text to the logo to create a vignette, proven to increase consumer understanding of the role of GORE-TEX products.

The logo will always be the preferred version due to its stronger visual identity. The wordmarks are only used when the logo is not applicable.

GORE-TEX BRAND GUIDELINES 

The GORE-TEX logo is highly recognized and sought after. These guidelines help you leverage the power of the logo.

LOGO SIZE AND CLEAR ZONE 

  • Logo size 

    We recommend a logo size of 119 x 119 pixels for web usage (45 x 45 pixels is the minimum size). When it is this size the logo appears sharper and the GUARANTEED TO KEEP YOU DRY™ product promise is legible.

  • Clear zone around the logo 

    The GORE-TEX brand logo must be surrounded by a clear zone in which no other graphic elements may be placed. The size of the clear zone must always be at least half the width or height of the logo.

WORDMARK 

The wordmark is only used when it is not possible to use the logo (e.g. due to lack of space, readability etc.).

DO’S 

The GORE-TEX brand may be placed on a color or white background, or on a photograph that does not distract from the subject. If the logo is placed on black, it must be outlined in white. The thickness of this outline is 1/6 of the thickness of the gold frame of the logo. When the logo is placed on a photographic background, care must be taken that the area selected for the background is not too busy.

  • White background

  • Black background: Logo with white outline

  • Colour background

  • Photographic background

DONT’S 

Please do not alter the logo or add elements.

  • No additions

  • No shadow

  • No turning

  • No busy backgrounds

  • No cropping

  • No change in colour

  • No placement on graphic elements

BRAND COMMUNICATION 

Rules Correct Incorrect
A trademark is always written all in caps. GORE-TEX products GORE-TEX products
The ® symbol always follows the trademark. GORE-TEX products GORE-TEX products
The trademark must always be used in conjunction with an appropriate noun. It may be placed before or after the trademark according to writing conventions within the language. GORE-TEX products
die Marke GORE-TEX
abbigliamento GORE-TEX
GORE-TEX
The noun is always written in lowercase letters (exception: writing conventions within a language, layout rules, e.g. headlines). GORE-TEX products
GORE-TEX PRODUCTS
(headline)
GORE-TEX Schuhe
GORE-TEX PRODUCTS
When using nouns which are not listed in the table below make sure that you add an approved noun in front. GORE-TEX products technology GORE-TEX technology
Never corrupt trademarks. GORE-TEX products GORE-TEXTILES
No line breaks within the trademark. GORE-TEX products GORE-
TEX® products
No abbreviations. GORE-TEX products GT® products
Word space after each trademark – no other symbols. GORE-TEX products GORE-TEX _ products
No wordmark in continuous texts. GORE-TEX products This jacket

NOUNS REQUIRED FOR USE WITH GORE-TEX BRAND 

All nouns can be used also in plural and can be translated. Descriptive adjectives may be added before the nouns for descriptive purposes. Example: GORE-TEX outdoor jacket.

General Fabric / Material Garments Footwear Accessories
apparel barrier anorak boot (s) cap
brand fabric bib booties glove inserts
clothing insert blouson footgear gloves
®event* liner coat footwear handwear
fabrics lining ensemble overshoes hat
gear laminate garment oversocks hat insert
logo layer jacket shoes headgear
name material lining socks headwear
outfit membrane overall hood
outerwear textile pants mitten(s)
products parka accessories
product technology poncho
trademark raincoat
wordmark rainsuit
shell
trenchcoat
trousers
vest
™waders

Bold = preferred

* Various sporting events may be used as nouns. The GORE-TEX trademark has been filed and registered in the U.S., Europe, and Hong Kong for “organizing and sponsoring sporting events, namely, running, snowboarding, skiing, hiking, and mountaineering. Examples: “GORE-TEX Transalpine Run” is acceptable as it is a sporting event.

USE OF THE PRODUCT PROMISE 

Our guarantee promise is registered and is treated as a trademark (all capital letters and use of nouns). Different versions have been registered in different areas of the world.

International
GUARANTEED TO KEEP YOU DRY™ promise

USA
GUARANTEED TO KEEP YOU DRY® promise

France
GORE-TEX LA GARANTIE DE VOUS MAINTENIR AU SEC

Germany
GUARANTEED TO KEEP YOU DRY™ promise/Versprechen

BRAND NAMING 

GARMENTS GLOVES FOOTWEAR
GORE-TEX Products GORE-TEX Gloves GORE-TEX Extended Comfort Footwear
GORE-TEX Pro Products GORE-TEX Gloves + Gore grip technology GORE-TEX Performance Comfort Footwear
GORE-TEX Active Products GORE-TEX Gloves + Gore 2in 1 technology GORE-TEX Insulated Comfort Footwear
PACLITE® Product Technology GORE-TEX Gloves + Gore active technology GORE-TEX Footwear with SURROUND® Product Technology
Gore Micro Grid Backer Technology GORE-TEX Gloves + Gore warm technology
Extreme Wet Weather Construction
Gore Comfort Mapping Technology
GORE™ OPTIFADE™ Concealment
ARMACOR™ Product Technology

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