GORE THERMIUM™ Products
Logos & Guidelines
The logo attracts attention and is immediately recognized by consumers.
The logo will always be the preferred version due to its stronger visual identity. The wordmarks are only used when the logo is not applicable.
GORE THERMIUM™ BRAND GUIDELINES
A strong brand supports sales. These guidelines will help you maintain the quality your customers expect from GORE branded products.
LOGO SIZE AND CLEAR ZONE
The wordmark is only used when it is not possible to use the logo (e.g. due to lack of space, readability etc.). The clear zone around the wordmark is always of the height of the wordmark.
The logo can be applied over either a photography or a solid coloured background. It is also allowed to use the specific brand color as a background, so that the logo looks like an outlined version.
Please do not alter the logo or add elements.
|A trademark is always written all in caps.||GORE THERMIUM™ products||GORE Thermium® products|
|The ® symbol always follows the trademark.||GORE THERMIUM™ products||GORE THERMIUM products|
|The trademark must always be used in conjunction with an appropriate noun. It may be placed before or after the trademark according to writing.||GORE THERMIUM™ products
die Marke THERMIUM™
|The noun is always written in mixed case letters (exception: writing conventions within a language, layout rules).||GORE THERMIUM™ products||GORE THERMIUM™ Products|
|When using nouns which are not listed, make sure that you add an approved noun in front.||GORE THERMIUM™ product technology||GORE THERMIUM™ Technology|
|Never corrupt trademarks.||GORE THERMIUM™ products||GORE THERMAL|
|No line breaks within the trademark.||GORE THERMIUM™ products||GORE THER-
|No abbreviations.||GORE THERMIUM™ products||GORE TH® products|
|No wordmarks in continuous texts||... GORE THERMIUM™ ...||This jacket|
|Word space after each trademark – no other symbols||GORE THERMIUM™ products||GORE THERMIUM™ - products|
NOUNS REQUIRED FOR USE WITH GORE THERMIUM™ BRAND
All nouns can be used also in plural and can be translated. Descriptive adjectives may be added before the nouns for descriptive purposes. Example: GORE THERMIUM™ outdoor jacket.
|General||Fabric / Material||Garments||Accessoires||Other Products|
Bold = preferred
* e.g.“The GORE THERMIUM™ membrane offers maximum breathability”.
** various events may be used as nouns. Example: GORE THERMIUM™ Mountain Bike Race is acceptable, as it is an event.
Note: Event names must be approved by brand management before use.
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