GORE THERMIUM™ Products 

Logos & Guidelines 

The logo attracts attention and is immediately recognized by consumers.

The logo will always be the preferred version due to its stronger visual identity. The wordmarks are only used when the logo is not applicable.

Logo Builder 

This module allows you to download the logo in several resolutions and languages. You can add text to the logo to create a vignette, to increase consumer understanding of the role of GORE THERMIUM™ products.

Ideally use on your:

GORE THERMIUM™ BRAND GUIDELINES 

A strong brand supports sales. These guidelines will help you maintain the quality your customers expect from GORE branded products.

Download Guidelines as PDF

LOGO SIZE AND CLEAR ZONE 

  • Logo size 

    We recommend a logo size of 119 pixels for web usage (45 pixels is the minimum height).

  • Clear zone around the logo 

    The GORE THERMIUM™ brand logo must be surrounded by a clear zone in which no other graphic elements may be placed. The width of the clear zone around the logo always equals one third of the logo height.

WORDMARK 

The wordmark is only used when it is not possible to use the logo (e.g. due to lack of space, readability etc.). The clear zone around the wordmark is always of the height of the wordmark.

DO’S 

The logo can be applied over either a photography or a solid coloured background. It is also allowed to use the specific brand color as a background, so that the logo looks like an outlined version.

  • White background

  • Specific brand colour background

  • Black background

  • Solid coloured background

  • Photographic background

DONT’S 

Please do not alter the logo or add elements.

  • Don’t place on background with too less contrast (brand color is an exception)

  • Don’t place on complementary color

  • Don’t place on busy imagery where colors similar to brand color are used or where there is a lack of contrast

  • Don’t change proportion

  • Don’t change angle of cutted corners and don’t mirror the solid shape

  • Don’t use badge instead of logo

  • Don’t use other colours

  • Don’t add any effects to the badge or logo

BRAND COMMUNICATION 

Rules Correct Wrong
A trademark is always written all in caps. GORE THERMIUM™ products GORE Thermium® products
The ® symbol always follows the trademark. GORE THERMIUM™ products GORE THERMIUM products
The trademark must always be used in conjunction with an appropriate noun. It may be placed before or after the trademark according to writing. GORE THERMIUM™ products
die Marke THERMIUM™		 GORE THERMIUM®
The noun is always written in mixed case letters (exception: writing conventions within a language, layout rules). GORE THERMIUM™ products GORE THERMIUM™ Products
When using nouns which are not listed, make sure that you add an approved noun in front. GORE THERMIUM™ product technology GORE THERMIUM™ Technology
Never corrupt trademarks. GORE THERMIUM™ products GORE THERMAL
No line breaks within the trademark. GORE THERMIUM™ products GORE THER-
MIUM® products
No abbreviations. GORE THERMIUM™ products GORE TH® products
No wordmarks in continuous texts ... GORE THERMIUM™ ... This jacket
Word space after each trademark – no other symbols GORE THERMIUM™ products GORE THERMIUM™ - products

NOUNS REQUIRED FOR USE WITH GORE THERMIUM™ BRAND 

All nouns can be used also in plural and can be translated. Descriptive adjectives may be added before the nouns for descriptive purposes. Example: GORE THERMIUM™ outdoor jacket.

General Fabric / Material Garments Accessoires Other Products
accessories barrier apparel beanie ™sleeping bag
brand fabric clothing* cap
logo fleece coat gloves
name insulation garment handwear
product* laminate gear* hat
trademark layer jacket headband
wordmark liner outerwear headgear
fabric lining pants headwear
cloth material pullover hood
event** textile shell insert
™membrane* shirt mitt
sweater mittens
™cape skullcap
trousers
vest
windshirt

Bold = preferred

* e.g.“The GORE THERMIUM™ membrane offers maximum breathability”.

** various events may be used as nouns. Example: GORE THERMIUM™ Mountain Bike Race is acceptable, as it is an event.

Note: Event names must be approved by brand management before use.

BRAND NAMING 

GARMENTS
GORE THERMIUM™

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